When you look up a company that offers seo services, you will most likely them saying that they will do some keyword research on your site.
So, what really is ‘keyword research’?
SEO professionals use keyword research to find and identify the actual keywords that are used to search in search engines. Therefore, one does research keywords as the foundation of his SEO efforts.
However, there are potential pitfalls that you must look out for when doing keyword research. For one thing, if you targeting the wrong keywords, then your potential customers may never locate you. Worse, you may end up paying dearly as much time, money and efforts have gone into ranking keywords that nobody is searching on. Now, that would be a tragedy.
For example, if you are an importer of seafood. What keywords should you target? This:
1. Fish Company
OR
2. Seafood Importer
Keyword research will reveal that there are more than 33,000 searches a month for “Fish Company” and only 1900 for “Seafood Importer”. No doubt, it would be more fruitful if you can rank for “seafood company”.
So, where could you do keywords research? A simple but very useful tool is Google’s free keywords tool. With this, all you have to do is to simply type in your preferred keywords, and you can find lots of related keywords and in relation to the keywords you entered, inform you how competitive and popular are the keywords you are researching on. The keywords with high searches but low competition will be the ideal keywords to rank for.
Why not give it a try and see if you could pick up some useful keywords to rank for your website? It will be very rewarding effort as it may mean better rankings for your website and as a result, better business for you too.
